Wednesday, July 7, 2021

Secrets From a Podcast Host

In case you didn’t know, we celebrated the 100th episode of our podcast last week! To celebrate the momentous occasion, we did something a little unusual with our Real Marketers episode. We turned the tables and put Stephanie Cox, President at Lumavate and host of the Real Marketers podcast, in the hot seat! Let’s just say she didn’t hold back on her hot takes and advice for our fellow podcasters out there. 👀

Just Send It
Remember in Middle School when you wanted to ask your crush to the school dance; you would get really nervous, have shortness of breath, and your palms got a little clammy? Podcast hosts get the same nervous feeling when asking their dream guests to be on their show. But here’s the thing, the worst they can say is, “No thanks,”.

During the episode, Stephanie recounts when she asked her dream guest, Alex Russell, to be on Mobile Matters. Let’s just say it was a bit of a fever dream. While we’re not suggesting waiting until you have a fever of 103 degrees, we are saying, “just send it”. Just send the email or DM asking your dream guest to be on the show. It’s much easier to get people to say yes than you’d think.

Just “sending it” doesn’t only apply to asking your dream guest to be on the show. It also applies to publishing your first episode. Listen, I get it. Marketers by nature are perfectionists. Stephanie reveals the one thing that she wished she knew before podcasting was everyone sucks at it when they first get started. You’re figuring out your groove, episode flow, and the type of format that works best for you. Of course, the first few episodes are going to be a little rocky, and that’s okay! We promise it gets better. 😅

Keep it Casual
One of the biggest challenges with podcasting at the moment is coming up with new content. So many podcast guests are on these “circuits” where they talk about the same thing on every show they go on. News flash – no one wants to hear BS advice for the tenth time in a row. These days, people prefer episodes that make them feel like they’re a fly on the wall overhearing a conversation between the host and the guest at a bar.

TL;DR: formal, rehearsed responses are out, authentic conversations are in. 🔥

Tips for Guests
I’m going to let you all in on a secret: podcast hosts can tell when you haven’t listened to any of their episodes. If you are reaching out to be a guest on a show, or you are preparing for your interview, do your homework. Before reaching out to the host or show producer for a list of questions, listen to a few episodes to gauge what the show’s format will be, what questions will be asked, how long an episode will be, etc. Hosts love when you come to the interview with a specific topic you have in mind.

Stephanie has a TON more hot takes on podcasting. Listen to the full episode to learn more about her dos and don’ts in the world of podcasting. 🎙