If you’ve followed our blog for the past few months, you know that we’re all about the shift in mobile tech from native mobile apps to cloud-based alternatives (like Progressive Web Apps!). One of the most compelling cases for cloud-based mobile apps is the fact that they don’t require an app store download–making them so much more accessible for today’s on-the-go consumers. When you take the download out of the equation, that leaves a lot of one-touch activation alternatives for you to consider. Which brings us to this week’s Whiteboard Wednesday topic…Smart Activation.
This week, our VP of Advisory Services, Patrick Jutras, is kicking off our Smart Activation series with a quick recap of what Smart Activations are, and how they hold a lot more power when you leverage the contextual data behind them. Check it out below, and tune in again next week when we begin our deep-dive into each of the Smart Activation methods.