Mobile marketing is on the rise as consumers are spending more and more time on their mobile phones compared to desktop. Today, there are 4 billion unique mobile users across the world. That is 4 billion opportunities for brands to reach a consumer if they invest in mobile marketing. Consumers also prefer to access the internet on mobile phones, likely because we live in a fast-paced world where everyone is always on the move. Most consumers open emails on their smartphone, and mobile now accounts for 40 percent of online transactions. So clearly, mobile marketing is a channel that must be taken advantage of if a brand wants to have a thorough marketing strategy. So, what exactly is mobile marketing? Mobile marketing is a form of online marketing that specifically focuses on all marketing efforts that take place on a mobile device. For example, SMS campaigns, mobile websites, email marketing, and mobile apps.
Mobile App Marketing
Mobile apps are a great way for brands to engage with consumers. When using a mobile app, brands can provide consumers with personalized content and value, as well as create opportunities to build loyalty. There are multiple types of mobile apps that can be used for marketing. Native apps are one option. These are the apps that can be downloaded from the app store, like YouTube or Amazon. With native apps, one way to market native apps is through app store optimization (ASO). This is the same concept of search engine optimization (SEO), but specifically for the app store. It will help brand’s apps appear higher in app store search which will increase visibility and aid in app download marketing. Looking at mobile app marketing 2019 ASO and mobile app marketing 2020 ASO. Another mobile app option is a Progressive Web App (PWA). A PWA is an app that looks and functions like a native app, but is run through the web. Therefore, a PWA can typically run faster than a native app because it is lightweight, and it takes up less storage on the consumer’s phone. It can also be saved to a smartphone home screen, but does not need to be downloaded. Lumavate’s PWA platform allows users to build a PWA with no code required. With the no code platform, anyone has the power to quickly build an app. Both apps have pros and cons, but as we move into the future, we are seeing native app downloads decrease. This is likely to continue in the future, making PWAs a more sustainable choice for the future of mobile.
Mobile App Marketing Strategy
Having a mobile app is a great way to elevate your marketing strategy, but it is also important to have a mobile app marketing strategy. There are many considerations when thinking about a mobile app marketing strategy, like how to bring an app to market, how to promote an app offline, and how to promote an app on social media. There are tons of apps out there on the market, 2 million in the App Store, 3.8 million in the Google Play store, and that doesn’t even include web apps. Clearly, there are an abundance of apps out there, which is why it is important for your brand’s app to be in your consumers top 5 apps. If not, the chances that consumers will engage with your app are slim. When thinking about how to market an app successfully, you should think about what channels your consumers are present on. This is crucial because you want your app to appear in places where your target audience already is. This could be paid ads on social media channels, SMS campaigns, OOH ads, or email campaigns. It is also important to think about how consumers will access the app. For example, with Lumavate’s PWA platform, PWAs can be activated through SMS, QR Codes, and NFC tags. Utilizing these activation strategies make it easy for consumers to quickly access a brand’s PWA, and they do not have to go through the process of searching for an app in the app store and committing to downloading it onto their phone.
Developing a mobile app marketing strategy can be difficult, but there are many resources out there that will offer advice and best practices. For example, a mobile app marketing strategy pdf or a mobile app marketing strategy template are good places to start when building out an app marketing strategy. Staying up to date with the latest app marketing trends is also important when it comes to creating an app marketing strategy. When you are familiar with app marketing strategy 2019 and 2020 trends, this will help you better understand consumer behavior and what channels are most effective to reach your target audience. Finally, looking at a business plan for mobile app concept pdf will help figure out how to incorporate a mobile app into your overall business strategy.
Mobile App Marketing Campaigns
Mobile app marketing campaigns are important when it comes to app marketing. There are a variety of app marketing ideas out there that can lead to very successful app marketing campaigns. Some mobile app campaign ideas include making the app shareable on social media. Starbucks is a great example of this. The coffee company asked consumers to share pictures of their favorite Starbucks drinks, and the brand then shared the content they received on the company’s Instagram page. This got consumers to click on Starbucks profile where they would immediately see the link to their PWA. Another successful app launch marketing campaign is Nike+’s strategy. Nike+ created an app with an outstanding user experience and shareable content that encourages users to post the app to social media. These are just two examples of two very successful app launch campaign ideas, but there are many more ways to successfully launch an app out there. For example, an app can be launched in conjunction with a loyalty program that will encourage consumers to engage with the app. Additionally, if your brand is struggling to find a successful app marketing campaign, a mobile app marketing agency can be helpful in implementing a campaign.
Mobile App Launch Strategy
A mobile app launch strategy is just as important as the overall app marketing strategy. Having a strong launch for a mobile app is crucial to a successful start, and to immediately drive downloads and engagement. When thinking about a mobile app launch, it is important to consider pre launch app marketing, the launch marketing, and post launch app marketing. Pre launch focuses on conducting thorough research on the target market and consumer behavior. Fully understanding these two things will help ensure the launch strategy is tailored to your target market. Creating a launch strategy will ensure you are consistently engaging through consumers throughout the launch. The post launch strategy should focus on measuring analytics and determining the success of the launch. When launching an app, looking at a mobile app launch marketing plan pdf is a great way to get the whole marketing team on the same page and will help the team understand what should go into the plan. The launch strategy should also consider mobile app marketing and monetization and advertising & monetization. It is important your app is bringing money and sales into the company, and having a successful app launch will contribute to this.
Mobile App Marketing Course
Consumer behavior is constantly changing, therefore, marketing best practices are constantly changing. It wasn’t long ago digital marketing was the newest marketing trend, but now marketing has evolved even further into mobile marketing and mobile app marketing. So, it is important we are staying up to date with the latest marketing trends, and constantly learning. A great way to do this is by taking a mobile app marketing course. Udactiy app is a great way to find the complete app marketing course. Another option is to enroll in an app marketing course Udemy, another organization focused on providing app marketing learning materials. Looking at online courses for mobile marketing and app marketing is a great way to quickly learn, and fully understand how to effectively market your app. Plus, there are options out there for an app marketing course free of charge. In addition to online courses, there are also many mobile app marketing guides, mobile app marketing insights, and mobile app marketing examples out there that marketers can learn from.
Mobile App Marketing Plan Example
Developing a well thought out marketing plan is crucial for any marketing strategy, including mobile app marketing. A marketing plan for a mobile app or a communication plan for a mobile app should include the marketing strategies and campaigns that will be carried out, who the target audience is for the app, a budget, success metrics, and it should all be documented to ensure the entire marketing team is on the same page. A marketing plan will help ensure everyone is working towards the same goal. If you are not familiar with writing a marketing plan for an app, there are many resources out there that can help. It is easy to find a mobile app marketing plan example, mobile app marketing plan pdf, mobile app marketing plan ppt, or a mobile app marketing plan template. All of these resources will help guide your marketing team to creating a thorough app marketing plan. It is also important you are not copying app marketing plan examples. Every organization will have a different marketing plan depending on many factors, including size, industry, type of app, and target market. Therefore, it is useful to use these resources as a guide, but not as an exact replica.